- BLOGS
Set up a blog
Post entries regularly to keep
Things interesting and fresh.
Stay on topic.
If you want to go off-topic in your posts, make
sure to put a disclaimer.
- WEBSITE FEATURES
Make a squeeze page that simply tries to get
visitors to submit their e-mail addresses.
Don’t put video or other heavy elements on
your squeeze page
Give your visitors the option of telling their
friends as they complete their signup or just as
they are leaving.
Add exit pop-ups with “special offers” or
“maybe you’d prefer” types of messages.
- VIDEOS
Link or embed videos in your posts, as this can
encourage traffic for both your website and
your video website profile.
Try Video.
.
Fiddler is another video hosting service
that you can try out. Make A Video Response. Post Videos to Several Websites.
- FREEBIES
People love getting free stuff, so once in a
while set up some sort of contest or
giveaway.
Add free extras to purchases to bump up
the perceived value.
Large giveaways are more effective than
small, regular giveaways, so plan your
giveaway schedule accordingly.
- TAG-TEAM
Work with Other Marketers.
Link to Other Websites.
Promote Your Partner’s Goods or Services.
Offer free stuff from partners and they
can do the same for you.
Sponsor Events.
Email for Your Partners
Participate in Traffic Exchange
- SOCIAL NETWORKING SITES
Facebook and MySpace, then set up a
profile for your business.
When trawling for “friends” or “followers”
to invite, try to look for the ones who have
interests linked to what you have to offer.
If you can bag a connection with people
influential within their social circles, then
they can invite their friends to connect to
you.
Use MicroBlogging Services
Use Ning or SocialGO
Use Business Social Networking Sites
- WRITING
Good copy on your website or blog
entries is essential, since bad copy is likely
to drive potential customers away.
Write useful, informative articles
Hire A Writer
Use Programs that can Post Articles for
You
Guest Post
- ONLINE ADVERTISING
Make use of pay-per-click (PPC) ads
Cost-per-action (CPA) advertising is also a
viable choice, and it is more flexible than
PPC.
Banner ads may seem old-fashioned, but
they are still found everywhere, so try
them out.
Advertise on e-zines.
Advertising on digital classified ads
websites can help too.
Online radio is gaining popularity, so
advertising on these Internet-based radio
stations is a good idea.
List builder websites have lots of e-mail
addresses, so you can take some and add to
your list for advertising mail.
Google’s AdSense is a context-sensitive
advertising system that can deliver your
ads more precisely to the right people.
Submit your website to online website
directories.
- ONLINE INTERACTION
Join Forums
Use an Auto-Responder
Provide Quality to Traffic Coming from
Social Bookmarking Sites.
Comment and share your ideas
Answer questions on Yahoo! Answers, and
when opportune, mention your website.
Writing a regular newsletter for sending
out to subscribers is a great way to keep
them in the loop and you in their minds.
- IRL ADVERTISING
Advertise in Newspapers
Print posters and post them on public
bulletin boards or other places, as long as
you have permission to do so.
Prepare flyers and hand them out to
people with a smile, or slip them under car
wiper blades and the like.
If you see someone reading your poster,
you could walk up to them and talk to them
about it.
Business cards make introductions and
face-to-face advertising easy.
Use word-of-mouth advertising.
Use Radio Advertising.
Physical mail is another choice.
Take Advantage of Street Level Advertising
- PRESS RELEASES
Press releases are very useful if you know
how to write and publish them.
The tone of press releases should not
aim to sell, but to inform.
Save press releases for major events.
- SALES
Sell on eBay.
Sell on Amazon.
Take Advantage of the Kindle Fever.
- MIXED BAG
Set up your blog or website with RSS, so
your subscribers can get your posts as they
go online.Use Audio Instead of Video. Be Nice .
Get Your Ads Seen on Book Inserts.
Apply SEO.
Buy expired domain traffic and get
visitors who are redirected from websites
that no longer exist.
RESOURCES
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